I think their thought is probably—and this is not anything I heard from them—the ability to clog up a full length of tap handles or shelf space with these other brands, so that it will look like there’s a big choice when, in fact, it’s all under one corporate umbrella.
Critical Drinking With Dick Cantwell — Good Beer Hunting
In one sentence, Dick Cantwell - formerly of Elysian - explains why we built Craft Check.